Alpine brought electric driving pleasure to the whole of Switzerland with the Alpine A290 Roadshow. As part of a series of eye-catching activations, the new A290 electric model was presented at various hotspots, from urban squares to trade fairs and sports venues.
At the static displays, visitors were able to experience the compact electric sports car up close, discover its design and technology, and convince themselves of the brand's sporty DNA. The concept was complemented by roadshow stops with test drives, where interested parties could experience the performance and dynamics of the A290 for themselves.
WOEHRLE PIROLA was commissioned to implement and manage this project in Geneva and Lausanne in collaboration with Alpine.