The Alumimium Association has its headquarters in Zurich and represents the interest of more than 100 member companies and over 12’000 workplaces. Public relations, lobbying, further training and promotion of aluminum are the chief assignments of this association.
Since 2006, WOEHRLE PIROLA has been involved in the communication work for the association and provides support in the areas of media and public relations as well as internal communication. The agency leads the press office which is responsible for the annual result press conference and the press tables, writes and publishes media releases on a regular basis and advises and implements the e-newsletter or editorials in public and professional media.